Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and remember certain information about your preferences or behaviour. Cookies do not contain executable code and cannot carry viruses or install software on your device without your knowledge.

Similar technologies include web beacons (small image files that register when a page is opened), local storage (data stored by your browser), and pixels (code snippets used by advertising and analytics platforms). This policy covers all such technologies collectively.

2. How We Use Cookies

We use cookies and similar technologies for the following broad purposes:

• To make the Site function as intended and remember your cookie preferences.
• To understand how visitors navigate and use the Site, so we can make improvements.
• To measure the effectiveness of our enquiry process and communications.
• To enable third-party analytics services that help us understand Site performance.

We do not use cookies to deliver targeted advertising based on your browsing behaviour across other websites.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are required for the Site to function and cannot be switched off. They are typically set in response to actions you take, such as setting your cookie preferences. Without these, parts of the Site may not work correctly.

Name	Purpose	Duration
cookieConsent	Records your cookie preferences so we do not display the consent prompt on every page.	12 months

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our Site. The data is aggregated and does not directly identify individuals. We use this information to improve page content and navigation.

Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number.	2 years
_ga_*	Google Analytics	Maintains session state for GA4 measurement.	2 years
_uetsid	Microsoft Bing	Collects data for analytics on Bing Ads.	1 day
_uetvid	Microsoft Bing	Tracks unique visitors across sessions for Bing analytics.	13 months

3.3 Marketing Cookies

These cookies are set by third-party services when we use those platforms to measure enquiry conversions. They do not enable us to deliver personalised advertising outside this Site.

Name	Provider	Purpose	Duration
_fbp	Meta (Facebook)	Used by Meta to deliver and measure advertisements when the Meta Pixel is active.	3 months
fr	Meta (Facebook)	Used by Meta for advertising delivery and measurement.	3 months

4. Third-Party Cookies

Where we load content or scripts from third parties — including Google Fonts, Font Awesome, Tailwind CSS CDN, Google Analytics, Microsoft Clarity and Meta Pixel — those providers may set their own cookies on your device. We do not control third-party cookies and they are subject to the privacy policies of the respective providers. We encourage you to review those policies if you have concerns.

Third-party providers we currently use that may set cookies include:

• Google LLC (Google Analytics, Google Fonts)
• Microsoft Corporation (Bing Ads / UET)
• Meta Platforms, Inc. (Meta Pixel)
• Cloudflare, Inc. (Font Awesome CDN, Tailwind CSS CDN)

5. Managing Your Preferences

When you first visit our Site, a consent banner is displayed at the bottom of the screen. You may use this to accept or decline non-essential cookies. Your preference is recorded in a cookie named cookieConsent and will be respected on subsequent visits.

You may update your preferences at any time by clearing the cookieConsent cookie from your browser — the consent banner will reappear on your next visit.

6. Browser-Level Controls

All modern browsers allow you to manage cookies through their settings. You can instruct your browser to refuse all cookies, to alert you when a cookie is set, or to delete cookies at the end of each session. The following links provide guidance for the most common browsers:

• Google Chrome — Settings › Privacy and Security › Cookies and other site data
• Safari — Preferences › Privacy
• Mozilla Firefox — Preferences › Privacy & Security
• Microsoft Edge — Settings › Privacy, Search and Services

Please note that deleting or blocking all cookies may affect the functionality of many websites, not just our own.

7. Impact of Disabling Non-Essential Cookies

If you choose not to accept analytics or marketing cookies, the core functionality of our Site — including browsing course information and submitting an enquiry — will continue to work without interruption. We will simply have less information about how the Site is being used, which limits our ability to make improvements over time.

8. Changes to This Policy

We review and update this Cookie Policy periodically to reflect changes in our use of cookies, changes in third-party services, and updates in applicable guidance. The "Last updated" date at the top of this page indicates when revisions were last made. We encourage you to revisit this Policy from time to time.

9. Contact Us

If you have questions about our use of cookies, please get in touch:

• Email: [email protected]
• Telephone: +852 3926 4178
• Post: Golden Abacus, 18/F, Skyline Tower, 39 Wang Kwong Road, Kowloon Bay, Hong Kong

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Related documents: Privacy Policy  ·  Terms & Conditions